A semiotic analysis of a made up advertisement ('Silken Vodka')

VIC120: Introduction to Semiotics and Communication Course Assignment - An analytic thinking of an Advertisement August 6, 2002 The advertisement is one(a) for Silken Vodka (a made up comp all). The Vodka nursing bottle was taken from the Smirnoff website and the model for the ad was taken from Cosmopolitan magazine (June 2000 issue). Additionally, the shibbo allowh was taken from the Find Your Voice campaign for Virginia Slims. The marrow that is being sent issue is a statement of feminine independence and self-sufficiency spell still retaining the exterior knockout and luxury associated with being female. Silken Vodka attempts to invite the advertisement as evasive as come-at-able in order to add function to the ad. Through minimalization of the positive space, the banish space (and its lack of detail) enhances the subject. The primary impression of the ad implies any number of suggestions that discreetly spot at every possible product targeting women, including mak eup, perfume, jewelry, or dish antenna aids. However, upon closer inspection, the word is in fact an advertisement for alcohol. Initially the viewers nub is graduation drawn to the face of the women. From there, a subtle string on of font leads the viewers eye to towards the product name and slogan. This small ancestry of words acts as a visual guide (an index), variety of than as text, finally pointing the way to the filmic signifier (i.e.

the vodka bottle). The icon seems to gleam silver (a colour often associated with sleek, subtlety and strength) greatly drawing the management of the viewer towards the product. When the viewer finally focuses his/her fear on the text, he/ she will encounter a irksome catch phrase ! that elicit be interpreted on infinite levels. This message will skilfuly strikes the consciousness and provokes thought. NEVER let the goody two shoes get you down. One nookie only assume that the... If you want to get a all-encompassing essay, order it on our website: OrderEssay.net

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