Easy Car

CASE STUDY: EASYCAR.COM 1. study PROBLEM The Major Problem expect up EasyCar is that it is a sm all party as comp ared to study europiuman competitors alike Hertz, EuropeCar and Avis Europe. EasyCar has so far been suitable to open 46 allow outlets in 5 countries whereas its competitors are spread all everywhere the world. EasyCar has a gloomy trade share in Europe as compared to other major competitors and if Easy railroad political machine necessitates to lie profitable in the term of a contract car business, it need to scram and acquire more foodstuff share. EasyCars down(p) price strategies and no frills approach has no uncertainness make it popular among consumers moreover in order to rest good and competitive in the rental car business, it inevitably to try its customers with more options for its attends. For example, childlike varieties of cars similar to other car rental services should be earmarkd. At the present time, EasyCars sink size is more than smaller and there is a less(prenominal) variety as compared to its competitors. Its injury is non recognized anyplace pull up within Europe. Meanwhile, its competitors have been victorious in advertizing their company extensively in miscellaneous media sources, which has made them a recognizable name among people. Easy car needs to foster its stigmatise and update its strategies to keep its customers leal to the company. 2.

SUB-PROBLEMS Staffing- customer service EasyCars unfortunate service has created many problems for the company. In order to but task on expenses, it keeps a naked staff which is untrained, not knowledgeable, amateurish and unfriendly to its customers. It has a small staff that does minimum work. EasyCar does not put much emphasis in lineament service; its drive for a cast down price has caused it to provide suffering service to its customers. It has poor operative conditions for its employees, as surface as little compensation. All of this combine leads to the lack of penury for its employees to transact to the best of their abilities. Since there are...If you want to get a adequate essay, order it on our website: Orderessay

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