Case Analysis

CASE ANALYSIS HLL JUGGERNAUT THE dilemma OF GROWTH Under the Guidance of:Submitted by: Dr. D. D. SwainNavneet Goel Professor MarketingRegd. No. 11PGDM-BHU005 [pic] INTRODUCTION Hindustan open up trammel (HLL) which was set up in the year 1956 after(prenominal) the amalgamation of three companies i.e. Hindustan Vanaspati Manufacturing Company, p spring up Brothers India limit and United Traders Limited is Indias largest FMCG has a hands of 36000 employees and a brand portfolio comprising of more than cx brands in 950 packs. The products render to the masses through unity one thousand one thousand thousand retail outlets both in urban and rural areas. It is as well accredited with a passing Star trading firm honour. HLL saw a rise in dollar volume during the late 1990s. HLL has been among the leaders in the categories such as soaps and detergents, hair and shift products, dental care products which could be attributed to the major breakthroughs like advance(a) products and processes at its Research Centre and alike to the fact of never-ending technological advancement. Another factor of winner is its efficient and buirdly diffusion system which involves 2000 suppliers and associates, 7000 stockists and agents. HLL has a broad(a) export portfolio which caters to 30% of human beings demand and is a interlocking foreign transfigure earner.

In the quarter ended bunt 31, 2001 HLL reported a process of 2.6% in domestic sales. The turnover and profit then besides showed an increase. As part of kind-hearted Resource Management, HLL focuses on team building. Every employee carries out on filed job to transform the requirement of hard work. It in addition motivates people. HLL enjoys bulletproof brand impartiality and has a lot of credibility and wonder in the market. It attracts high don talent and is Indias around sought after ware company. It pursues aggressive marketing strategies. ISSUES AND CHALLENGES The Indian consumers were becoming tech apprehensiveness and companies were taking the e-initiatives to target the consumer. They also started...If you want to get a full essay, order it on our website: Orderessay

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