This essay talks about SWA's marketing ideas. Thw way they use the word luv in advertisements.

sou-west respiratory tracts is the fifth largest airline in the join States. It is operating to a greater extent than 2,100 flights per day and carrying over 44 million passengers a year to 50 different cities all over the United States (Cohan, 2003). Southwest is very(prenominal) well known for its best on-time record, best luggage handling, and gets the least customer complaints in the airline industry.

When Southwest Airline uses the word love or luv as a trade approach they be not talking about what near customers think. They are describing where SWA is based. SWA is based in Dallas at Love Field. SWA says that they are spreading love to other cities whenever a plane leaves Dallas. just about customers would think they were nerve-racking to get the point of courteous employees across. This airline has very courteous employees, but that is not what they are trying to get across.

The airline has won the airline industrys Triple upper side award for Best Airline continuously for five multiplication from 1992-96. The airline is also famous for its innovative discount and comfort station packages introduced by it from time to time including the frequent flyer program, frolic fares, same-day airfreight delivery service etc.



It is the only airline in the United States, which is continuously making profits since 1973 and has gained in terms of computer memory value to a level of about 500% since 1990. arrive at margin of the company is the highest in the airline industry.

The above-mentioned facts arrange a question in the minds of the reader as to what do Southwest Airline such a huge success. In other words, what factors contributed to airlines success. The primary success factor has been airlines business organisational plan. The management of Southwest has based its strategies on a very simple principle. They believe that if they are...

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