The Marketing Mix

There are four elements to the marketing mix. These four elements consist of product, place, wrong and promotion, also referred to as the ?four P?s?. every last(predicate) elements are just as equally important in contributing to the marketing success of any company. Technology sureness multitude, also known as TAG guinea pig is an fundamental law that utilizes the marketing mix to remain a profitable organization. They shortly have 117 members across the United States and Canada.

?Technology Assurance Group (TAG) is a national organization of leading independently possess telecommunications companies located in the United States and Canada? (Technology Assurance Group, 2003-2008). TAG National?s target market is a telecommunications company that legitimate sells over $1 million in products annually, has at to the lowest degree 10 employees, and is no closer than 100 miles to the nearest sure TAG Member. Based on the size of the member?s marketplace, most territories are exclusive to that member. This greatly increases their competitive improvement and market dominance. In larger metropolitan areas such as Los Angeles and Chicago, members enjoy geographical semi-exclusivity which dramatically limits the potential for conflict with a non TAG member competitor. This helps to eliminate having two competing members in the alike(p) area. The idea is that TAG will help its member pop off the most dominant company of its kind within its geographical area.



Therefore, TAG is extremely selective in who they will expect as a member and who they will pursue.

ProductIn taking a look at the first element, product, it can best be described as either a good or service that satisfies the needs of a customer. Since TAG National is a member service-based organization in the telecommunications industry, they have no palpable product for sale. They provide services such as discounts on products, training for employees, and help in marketing their member?s businesses.

TAG...

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