Nike Town

Nike T avow Ryan Podskoch Retail gross sales & Management 02/01/00 Case 3 NikeTown NikeTown is the name that Nike the sport enclothe and app argonl manufacturer gives to half twelve of their NikeTown stores throughout America. At these NikeTown stores Nike creates a retailing concept that is aimed at creating brand consciousness about Nike in an informative and sport room.

Today on that point is a consumer trend towards socialise the consumers because now more than eer customers are bored with prevalent shop experiences. Today hardly offering convenience and searching prices isnt good enough. Because of this consumer trend, Nike created its retail strategy aimed at creating brand consciousness by opening their own retail outlets and designing them in such a sort that they are entertaining and are directed toward users of sports shoes and apparel. By owning the NikeTown stores Nike created the outlet store obtain experience but in a different expression than tradit...If you want to get a full essay, order it on our website: Orderessay

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